![]() So, there are always new ones that come up. Your talents are always getting better and you’re always trying new things. I mean, I think there’s always a new “best work” because, as an artist, you always have to grow and develop your work. I think it ’s amazing bringing those emotions of art onto someone’s wrist.ĭA: What would you say has been y our greatest work to date? Alec Monopoly: It ’s hard to say. There are so man y feelings to it and you’re always looking at. It ’s on your wrist it ’s so c lose to you. But at the same time, a watch is probably one of the most important accessories you wear. I mean, I have very steady hands fr om painting, but those guys at the factory are artists themselves. I mean, I was in the factory and actually tried putting together some of the timepieces and it ’s very hard. It ’s also been a lifelong dream of mine to design my own watch and have my artwork on the dial of a watch, which we have coming out soon.ĭA: Was it easy transitioning from working on canvas and hug e walls to the tiny dial of a watch? Alec Monopoly: No, it ’s a major challenge. And for me to be a graffiti artist working in the brand’s factory in Switzerland is amazing. I create original artworks for the brand and w e transform boutiques into art galleries, which is something that ’s never been done. I know a lot about watches, so, it was just a beautiful marriage.ĭA: What does being a TAG Heuer brand ambassador actually entail? Alec Monopoly: Well, I’m actually the “Art Provocateur,” so I ’m an ambassador but I’m also more of an art director. And, I mean, as you guys know, I’m a big watch collector. He’s the President of the LVMH Watch Division we just met and he was collecting some of my works and we just really hit it off. How did that come about? Alec Monopoly: It star ted kind of organic ally with Jean-Claude Biver. That’s when I star ted bringing some of my paintings outside.ĭA: And no w you’re collaborating with TAG Heuer. And then, when I was in my teens I was doing graffiti out in the streets. It wasn’t until later in about 2008 that I brought my graffiti with my artwork. I knew that was my passion, that ’s what I wanted to do with my career and my life. You know how every kid has their own little tag? It ’s stuff like that.ĭA: Have you always wanted to be a graffiti artist? Alec Monopoly: I always wanted to be a successful artist. So, it ’s just been a par t of me.ĭA: How did you get involved in the street art scene? Alec Monopoly: You know, it ’s part of the culture growing up in New York. ![]() Ever since I could remember as a child, I grew up around art, painting and drawing. ![]() Still, he maintains that rebel attitude of his “guerilla” days.ĭAMAN: Tell us about your first encounter with art… Alec Monopoly: It ’s hard for me to remember, because my mom is an artist. Monopoly (yes, the one from the boar d game)-the masked artist now collaborates with the watch brand by adding his artistic touch to TAG Heuer boutiques and even watches. Known the world over for his works-many featuring his signature take o n Mr. A gr eat example of how far this acceptance has g one is the one and only Alec Monopoly, who has been appointed brand ambassador and “art provocateur” for Swiss watch brand TAG Heuer. These past few years, street graffiti has become more and more accepted, with quite a few street artists gaining the popularity of rock stars while still preserving their anonymity. ![]() During his visit to Jakarta, TAG Heuer brand ambassador and “Art Provocateur” Alec Monopoly chats with DA MAN about street art, watches and running from the lawĪlec Monopoly (left) and TAG Heuer’s Jean-Claude Biver (right)
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